Monday, February 14, 2011
Urban Decay's views on Social Responsibility
Urban Decay is dedicated to being one of the most ethical and socially responsible cosmetics providers on the market. They successfully safisfy all aspects of the Social Responsibility pyramid by putting the needs of the consumer and the planet above those of profit and growth. They fulfill their philanthropic responsibilities by providing a great work atmosphere, with for promotion and competitive benefits including Medical & Dental Insurance Coverage, Vision Insurance Coverage, Life Insurance Coverage, Disability Insurance, 401K, Paid Vacation, Sick, and Personal Days and Employee Discount. They satisfy their Ethical Responsibilities by doing what the company was founded on: creating a great product that does not harm animals. They do not partake in any animal testing with any of their products and were one of the first cosmetics producers to create a make-up brush that was of luxury quality as well as 100% synthetic, which has lead many other companies to follow suit and create animal hair free alternatives. Naturally they are Legally Responsible in that they follow all current laws regarding cosmetics standards and even exceed those that already exist. Lastly, it is their Economic Responsibility to profit for its own sake, the sake of its retailers (Sephora, Macys, Ulta, etc) and for the sake of the economy by creating luxury products that come at a price slightly higher than drug store cosmetics, but less expensive than competitors Nars and Chanel while maintaining the highest quality possible. This allows for more consumers to afford the product, not just the rich and glamourous and thus lead to increased profit.
Subscribe to:
Post Comments (Atom)

0 comments:
Post a Comment